Jay Z - Decoded. A must watch media campaign..

Must watch. This is absolutely extraordinary. This.. This is the kind of thing I want to be a part of in a future career! I cannot comprehend how complex this publicity campaign is, how much money must have been invested and just simply how bloody amazing it is?! I mean, a book page on the floor of swimming pool in Miami. Wow.
I'm really not a huge fan of Jay Z's music I'm not going to lie, but he's definitely just caught my attention..